Chromebook Banners

Luxurious Animals partnered with BBH to create a large campaign featuring Google's Chromebook. First, Lux had a video shoot on our premises in which we worked together with various hand actors. The actor was leaning backwards and strapped into a gurney so that we could show the hands without the rest of the body in the shot. Lighting, scale, and authenticity were of highest importance. After the shoot, the Animals immediately fell to on the footage to disseminate, key, roto and export the key components of each shot. We then used our Lux magic to translate the motion for web file sizes. We created 10 banner concepts across several different sizes and versions for a total of around 100 units, making this our largest campaign to date.

Check out just a few here.