What If

To accompany their new brand vision, Morgan Stanley developed a beautiful print campaign. Highly detailed silhouettes of Morgan Stanley Financial Advisors are intricately composited with scenes of business and industry. Gorgeous backdrops of dramatic skylines mesh with oceans and rivers; bridges and roads blend with the advisors themselves.

For the accompanying digital campaign, Morgan Stanley needed an equally stunning website, to be created in tandem with motion spots being created by NYC-based production house artjail.

Working with over 3 terabytes of raw video footage, Luxurious Animals designed and developed a unique HTML5 parallax scrolling site that houses the final Morgan Stanley “What If...” Anthem video, and a series of five financial advisor interviews. The advisor silhouettes use a special masking technique we developed that blends three separate image layers into a real-time composite.